AGT | "Justinho" Tax Education Campaign
The Administração Geral Tributária (AGT) multimedia campaign introduces "Justinho", a charming and relatable character designed to teach primary school students about tax education in an engaging and age-appropriate way. Through animated videos, interactive games, and colorful storybooks, Justinho simplifies complex concepts like citizenship, fiscal responsibility, and the importance of taxes in supporting community services. The campaign leverages Justinho’s friendly persona to create a fun and memorable learning experience, helping children understand the role of taxes in building a better society.
