ICEP Euro 2004 | Print Campaign
The Turismo de Portugal Euro 2004 campaign ingeniously transforms iconic Portuguese landmarks and landscapes into a giant football field covered in lush, vibrant grass, representing the spirit of the championship. By merging the dynamic energy of football with Portugal's breathtaking beauty, the campaign emphasizes the country's rich cultural diversity, inviting fans and tourists alike to experience not only the excitement of the UEFA Euro 2004™ but also Portugal’s charm as a travel destination. Each visual in the campaign seamlessly blends the passion for football with the natural allure of Portugal, reinforcing the message that the country's landscapes are as welcoming and exhilarating as the game itself. The ads inspire viewers to explore Portugal's unique fusion of sport, leisure, and unforgettable experiences during the championship, creating a sense of connection between the land and the event. A celebration of football and tourism, this campaign showcases Portugal as a place where every visitor becomes a winner, both on and off the pitch.
