BES | Ronaldo

Banco BES’s campaign featuring Cristiano Ronaldo, titled "Where will I be in three years' time?", embraced mystery and ambition, launched before his future club was announced. While Ronaldo didn’t reveal the answer, he assured viewers of one certainty—his money would remain with Banco BES. The campaign highlighted stability and trust, aligning with the bank’s values, and gained added intrigue when his move to Real Madrid was later revealed.