BODIVA | Brand Identity

The branding concept for BODIVA cleverly integrates the letters V and A as symbolic representations of the stock market’s fundamental dynamics—upward and downward movements. The V, pointing downward, signifies declines or dips, while the A, pointing upward, symbolizes growth, ascension, and positive trends. Together, these elements create a balanced and dynamic visual language that embodies the constant fluctuations and opportunities inherent in financial markets. This design not only reflects BODIVA's role in navigating these changes but also establishes a strong, intuitive connection to its core function as Angola's Securities Exchange.