CMC | Institutional Campaign

The launch campaign for the Angolan Capital Market Commission (CMC) was meticulously crafted to ensure inclusivity and broad reach, targeting audiences across diverse social and economic segments. By adopting an engaging and relatable communication approach, the campaign sought to demystify the concept of a stock market regulator and highlight its pivotal role in the financial ecosystem. The campaign's primary objective was to foster public understanding of the CMC's mission—promoting transparency, ensuring fair practices, and safeguarding market stability. It aimed to establish trust and confidence by educating the public about the importance of regulation in protecting investors and facilitating sustainable economic growth. To communicate this effectively, the campaign utilized a powerful metaphor: likening the CMC to a referee in sports. This comparison vividly illustrated the Commission’s role as an impartial overseer, ensuring that the "game" of financial markets operates with integrity, where all participants follow the rules and compete on a level playing field. Through a combination of compelling visuals, straightforward language, and relatable analogies, the campaign successfully connected with its audience, simplifying complex financial concepts and emphasizing the CMC's contribution to fostering a secure and efficient market environment. The messaging underscored that the CMC is not only a regulator but also a partner in Angola's financial development, working towards a more inclusive and equitable economic landscape.