Pedras Salgadas | Press & Poster

The press and poster campaign for Pedras Salgadas masterfully emphasizes the brand’s deep connection to nature and purity, reinforcing its identity as a premium bottled water sourced from pristine natural environments. The visual storytelling showcases vibrant forest scenes where a community of animals—including squirrels, butterflies, ladybugs and turtles work together to deliver the water. Their actions symbolize care, harmony, and the untouched essence of the natural world, further underlining the idea that Pedras Salgadas is "brought to you by Nature." The tagline, "O Poder da Natureza é Infinito" ("The Power of Nature is Infinite"), captures the campaign's core message of vitality, sustainability, and the boundless energy derived from nature. The creative imagery seamlessly integrates lush foliage and earthy tones to evoke freshness, authenticity, and a sense of connection to the outdoors. By blending whimsical elements with nature-centric imagery, the campaign invites consumers to experience the rejuvenating power of Pedras Salgadas. It positions the product not only as a source of hydration but also as a celebration of wellness and the purity of nature in every bottle.